The Republic of Korea is a country in Northeast Asia, on the southern half of the Korean Peninsula. It shares land borders with China to the north and Russia to the northeast. It’s a member of the United Nations, WTO, OECD, East Asia Summit, and Organization for Economic Cooperation and Development. Its capital city is Seoul. The country become famous in the world for its kPOP and kDrama. Many celebrities from Korea are already well known in the world. are from Korea. Korea’s population is bigger than the US and smaller than China but still has a huge culture that affects all of Asia.

South Korea is a country that often features in the news for its beauty trends. The most dominant trend in South Korea is having a fair complexion and long, lustrous hair. Women are very conscious of their skin and make sure to keep it clean and hydrated by using products made from natural ingredients. The skin care market in South Korea is very healthy and has grown to be a multi-billion dollar industry. The market is dominated by Korean beauty brands that have a reputation for being innovative and quality products. Some of the most popular Korean beauty brands are Sulwhasoo, Innisfree, Laneige, AmorePacific, Etude House and Holika.